What Are Paid Social Media Jobs Role & Is Paid Social Media Job Really Worth It?

Today in this world, most of the people are looking for stable and secure online income. But most of them end with a scam. Here in this article we’ll try to elaborate that what paid social media jobs are and if they’re really worth.

Let’s face it: there are tons of social media job titles out there. They range from more standard roles like social media manager to more…unique positions like “community wizard” and “social mediaholic”

It can genuinely be confusing to tell social media job titles apart sometimes. For example, what is the difference between a social media strategist and a social media specialist? How about a social media manager vs a community manager?

So, here are 10 of the top job titles in social media and digital marketing…and what they actually mean.

1. What is a social media manager?

Social media manager is probably the most common job title among social media professionals. It’s also constantly changing, as we describe in this infographic on the evolution of the social media manager.

In many organizations, it’s used as a catch-all term to describe anyone who works with social media. 

This may make sense if you work for a small business that only has one person in charge of social media, but if you work for a midsize or large company, it’s a bit unclear.

So what exactly defines the role of a social media manager?

Social media manager job description:
Social media managers are strategic in nature.

They create and execute an organization’s social media strategy. Their goals likely center around increasing brand awareness, driving traffic to their organization’s domain, and cultivating leads and sales.

They are responsible for representing their company’s brand on social as well as developing social media campaigns.

In smaller organizations, they may also be in charge of more day-to-day tasks like writing social copy, answering questions from followers, and replying to comments on their social channels.

The role is often flexible, requiring social media managers to wear many hats. That’s why we broke down the 5 types of social media managers—which one you are largely depends on your skills, personality, and place of employment.

Average annual social media manager salary: $50,473*

2. What is a social media strategist?

While social media managers are likely to have social strategy as an important part of their role, social media strategists make it their number one priority.

In larger companies, this may be a slightly more junior role that supports the social media manager in planning and executing social media strategy.

Social media strategist job description:
In a broad sense, they plan an organization’s strategy around marketing, advertising, and finding leads via social media.

They likely perform audits to identify the strengths and weaknesses of their company’s social media strategy, then use that information to improve future posts and campaigns.

They may be responsible for promoting events, contests, or new products on their organization’s social channels. They also look at the performance of their content in order to measure and report social ROI to the higher-ups in marketing.

Average annual social media strategist salary: $50,473
Average annual senior social media strategist salary: $63,325

3. What is a social media specialist?

This position is more junior and more…specialized than a social media strategist or a social media manager in theory. In practice, however, their everyday duties likely have some overlap.

In larger companies with more developed social media teams, social media specialists have more of a focus on day-to-day operations than social media strategists, although they may assist with social audits and strategy as well.

Social media specialist job description:
Social media specialists are mostly concerned with implementation. They write social copy, draft replies to messages and comments, and stay on top of key trends in social media.

Often, they’ll network with key influencers in their industry to spread their brand message and make valuable connections.

Additionally, they track and analyze social media KPIs and check up on ROI. Plus, they publish and promote content on social media, usually by scheduling it in advance with the help of a content calendar.

Average annual social media specialist salary: $48,299

4. What is a community manager?

Community manager is another job title that is often confused with a social media manager. In many cases, their responsibilities do cross over.

In fact, at many small companies, community management is a part of a social media manager’s duties.

However, if you work for an organization large enough to have both positions, community managers are more focused on growing and maintaining a brand’s online community of followers than on directly pushing for leads and sales via social media.

Community manager job description:
Community managers create, foster, and improve communities built around a brand.

Their day-to-day include moderating and facilitating conversations around their organization’s products or services on social media. They typically engage with community members through direct messages and comments on social media in line with their brand’s voice and values.

They also keep track of the latest social media trends and monitor the conversations happening in their communities. To streamline this process, community managers often use social listening tools.

Average annual community manager salary: $46,333

5. What is a brand ambassador?

Now we get into a few common positions which are more social media adjacent. By that, we mean they involve or rely on social media, but their roles expand beyond the borders of Facebook and Twitter too.

Brand ambassador, like social media manager, is often used as an umbrella term for anyone who advocates for a brand, from celebrity influencers to employees who repost an organization’s content on social media.

However, here we’re talking about brand ambassadors in the sense of a paid position that revolves around promoting a brand.

Brand ambassador job description:
Basically, brand ambassadors put a human face to a brand. They represent the brand in person at events and online via their personal social media accounts. They often have large followings on social media and are influencers in their communities.

They increase brand awareness through word-of-mouth marketing and product promotions.

For example, if they work for a soda brand, they might hand out free samples at a music festival, post pictures of themselves with the soda to their social media accounts, or spread the word about the drink to their friends and family.

Additional responsibilities for brand ambassadors might include creating and sharing content about a brand, doing demonstrations of a brand’s products, or providing feedback on a new product or service from the brand.

Average annual brand ambassador salary: $32,151

6. What is a brand manager?

Brand managers may or may not directly intervene in their company’s social media strategy, but social media is definitely linked to their role in 2019.

Brand managers, as their name suggests, manage perceptions of a brand in the market.

It’s a more senior management position that works with marketers, advertisers, researchers, and product developers to make sure all new products and campaigns are consistent with their brand’s voice, image, and values.

Larger organizations may divide this role into a digital brand manager and a more traditional brand manager role, where the former handles just the online presence of the brand and the latter is concerned with how their brand is perceived in the real world.

Brand manager job description:
Brand managers oversee every step of a consumer’s experience with their brand.

They start by consulting with product developers and researchers on the design and copy associated with new products to make sure those products are on-brand.

Next, they supervise the creation of ad campaigns around the products to make sure the messaging and imagery fits with their brand’s style and tone.

When it comes to social media, brand managers check in with their social team to make sure all copy and social media campaigns feel consistent with the organization’s overall brand voice. They may also use tools like social listening software to monitor the conversations happening around their brand. 

Average annual brand manager salary: $89,823

7. What is a chief marketing officer?

The chief marketing officer (CMO) of a company is the master of marketing, the boss of the brand, the president of products…in other words, they’re kind of a big deal.

As a part of the C-suite, they report directly to the CEO. The areas they oversee typically include brand management, marketing, product development, pricing, customer service, sales, communications, and product distribution.

Since social media jobs often overlap the borders between marketing, communications, and customer service, they’re likely the highest ranking staff member the social media team would report to in many companies.

So to all you social media professionals out there, we recommend staying on their good side.

Chief marketing officer job description:
As mentioned above, the CMO oversees everything related to selling a company’s products and services. Their role is broad and requires both creative and analytical thinking.

They plan, develop, and work with various teams to execute new marketing and advertising campaigns. They also coordinate all of the previously mentioned teams and supervise the design of new products and ads.

Plus, they conduct advanced market research to make important decisions on budgeting, pricing, and distribution.

At the end of the day, the CMO likely decides on an organization’s social media budget, too—so they’re the one the social media team needs to convince about the value of social media.

Average annual chief marketing officer salary: $173,814

8. What is a creative director?

A creative director is the head of the artistic side of marketing. While a CMO is probably more concerned with finances and operations, creative directors have a cohesive vision of design and messaging to sell a product or service.

They are often one of the lead roles in an advertising agency or a high-ranking member of the marketing department that reports directly to the CMO.

Creative director job description:
As the creative lead of an organization, the creative director works with designers, artists, sales staff, marketers, and copywriters to plan and execute the perfect ad campaigns.

They typically come up with key concepts and themes for ad campaigns, then guide and approve work from designers and copywriters along the way. On top of that, they need to keep up with the latest trends in design, advertising, and marketing to keep their creative work fresh and relevant.

Plus, they lead creative teams and develop creative guidelines for their department. In most companies, they serve as mediators between creatives and marketers when it comes to planning ad campaigns.

Since social media is a key part of any modern advertising campaign, creative directors also have final say on the design and copy of any social media ads that an organization pushes out.

So while a CMO may have control of the budget for social media advertising, the creative director oversees the ads themselves.

Average annual creative director salary: $126,637

9. What is a digital marketing manager?

Digital marketing manager, while not as high-ranking as CMO, is a senior position in the marketing department.

As the title suggests, they focus on online marketing rather than traditional marketing channels. This requires a wide variety of skill sets, from the creative to the analytical.

Digital marketing managers oversee all aspects of internet-based marketing including content, email, social media, mobile apps, and SEO. This means that they are directly above content marketing managers and social media managers.

Digital marketing manager job description:
As the head honchos of online marketing, digital marketing managers design and execute digital marketing strategies. They come up with ideas for new online marketing campaigns, then coordinate with their teams to implement and manage them while tracking their performance.

Their objectives depend on the overall direction of the company, but they could include growing brand awareness online, increasing web traffic to their domain, or acquiring new leads.

When it comes to execution, they launch campaigns through email, social media, blogs, mobile apps, and virtually any other digital channel available to them.

Digital marketing managers have control over the marketing side of a company’s social media strategy.

After all, any ad campaign that social media managers launch probably has a digital marketing manager standing behind it.

Average annual digital marketing manager salary: $69,755

10. What is a content strategist?

A content strategist is a senior position in the marketing department. They possess skills for building target audiences using SEO strategies, content creation and promotion, and make sure that the brand voice remains uniform across all the platforms.

Content strategist job description:
A content strategist handles all the brand’s content strategies. Their main responsibility is to build brand loyalty, maintain the existing audience base and acquire new ones, thereby increasing the revenue and profitability of the organization.

They carry out tasks such as editing and updating content, monitoring content marketing campaigns, and analyzing data.

They also conduct content audits to identify the new content ideas, keyword research for SEO, managing editorial calendars, sustaining budgets, and staying aware of the current trends in the market.

Average annual content strategist salary: $70,175

General Social Media Job Search Tips & Are They Really Scam

Now the real question arises that where to find legit social media jobs and how to protect yourself from a scam. Keep on reading this article, as I’ll share the bonus website where yo can register yourself to get legit social media jobs.

1. Get Everything Squeaky Clean

We hope you know this one already, but we have to mention it. Make sure any public information on your various profile is super clean. This doesn’t just mean profanities and party pics—you should also consider removing articles that are politically divisive or could be considered offensive, posts that are super random, long rants on a certain topic, and the like.

2. Don’t Have an Account on Everything

Being “active on social media” doesn’t mean opening an account on every platform possible. Quite the opposite in fact! It’s much better to have a well-crafted, up-to-date account on one or two platforms than to have a bunch of accounts that haven’t been touched in years. Every job seeker should have a LinkedIn account, and a Facebook or Twitter to show that you’re a real person doesn’t hurt. Beyond that, consider what’s really important for your industry. Social media guru Lily Herman walks you through the steps of figuring out what’s important when looking for jobs.

3. Use Your Real Name

It can be tempting to pick a punchy nickname or handle when making your profiles but, as much as possible, use your real name. This both looks more professional and means that people will be able to find your profiles when they search for your name. If you have a common name or often go by a nickname, at least choose a consistent name you’ll use across platforms, and try to have your real name somewhere on each account.

4. Keep Your Image Professional and Consistent

You should have a clear, friendly, recent, and appropriately professional image to use across all platforms. Not sure what “appropriately professional” means? Take a look around at what the people in your industry are wearing to see how competent, influential, and friendly your photo makes you look.

5. Get Your Personal Branding Down

In addition to a consistent name and consistent photo, you should have a consistent brand across your social platforms. You want people to know who you are, what you do, and where you’re going. We could write (and, yes, have written!) entire articles about personal branding. If you don’t know how to define yours yet, this is a good place to start.

6. Use Your Social Accounts as Jumping Off Points

A social media account should never live in isolation—it should link off to somewhere that people can learn more about you. On all your social media accounts, make sure to include a link to the projects you’re working on from current jobs or past jobs, your personal website, your blog, or anywhere else someone could learn more about you.

7. Bring All Your Accounts Together in One Place

Conversely, make sure there’s a central hub where you can collect all of your various presences around the web. A personal website or landing page is a great option, or you could simply make sure to link to them all from your LinkedIn profile. Doing this will mean that whenever hiring managers or potential contacts search for you on social media for potential jobs, they can easily find all the profiles you want them to see.

8. And Put Them on Your Job Search Materials

Your social media profiles are now a great representation of who you are and where you’re going, so make sure they’re out there! Put your Twitter handle on your resume, mention your industry-specific network in your cover letter, and tell people where to find you on your business card or your email signature. If you’ve done the work to make them good and professional, don’t be shy about sharing them!

9. Don’t Use it for Professional Communications

While it’s okay to promote your professional social media profiles in your materials when searching for jobs, don’t use it for job-search related communications. In other words, you shouldn’t be badgering companies you’re applying to on Facebook or following up with recruiters after an interview on Twitter.

10. Use Scheduling Tools to Stay on Top of Things

Worried you won’t remember to update your social profiles regularly? There are plenty of tools out there that will allow you to schedule, get ahead, share things directly from your browser, and hardly have to think about keeping an active social presence. Buffer is one of our favorites, but there are plenty of others out there.

Here comes the most concerning point that if paid social media jobs are scam or legit. As I always say, if we’ll create a mind block that everything is a scam then it would be impossible for you to earn money from INTERNET thing. Most of the advertisements that you see for PAID SOCIAL MEDIA JOBS ARE SCAM. But after doing a lot of research we came up with a LEGIT SOCIAL MEDIA JOB website called PAIDSOCIALMEDIAJOBS.COM

The best part of this website is that it has course modules and largest search engine to find social media jobs. Courses will keep you updated to find the better job. We’ll discuss about this later on. But let me update you about the frauds that people can do through social media.


5. Chain Letters

You’ve likely seen this one before — the dreaded chain letter has returned. It may appear in the form of, “Retweet this and Bill Gates will donate $5 million to charity!” But hold on, let’s think about this. Bill Gates already does a lot for charity. Why would he wait for something like this to take action? Answer: He wouldn’t. Both the cause and claim are fake.

So why would someone post this? Good question. It could be some prankster looking for a laugh, or a spammer needing “friends” to hit up later. Many well-meaning people pass these fake claims onto others. Break the chain and inform them of the likely ruse.

4. Cash Grabs

By their very nature, social media sites make it easy for us to stay in touch with friends, while reaching out to meet new ones. But how well do you really know these new acquaintances? That person with the attractive profile picture who just friended you — and suddenly needs money — is probably some cybercriminal looking for easy cash. Think twice before acting. In fact, the same advice applies even if you know the person.

Picture this: You just received an urgent request from one of your real friends who “lost his wallet on vacation and needs some cash to get home.” So, being the helpful person you are, you send some money right away, per his instructions. But there’s a problem: Your friend never sent this request. In fact, he isn’t even aware of it. His malware-infected computer grabbed all of his contacts and forwarded the bogus email to everyone, waiting to see who would bite.

Again, think before acting. Call your friend. Inform him of the request and see if it’s true. Next, make sure your computer isn’t infected as well.

3. Hidden Charges

“What type of STAR WARS character are you? Find out with our quiz! All of your friends have taken it!” Hmm, this sounds interesting, so you enter your info and cell number, as instructed. After a few minutes, a text turns up. It turns out you’re more Yoda than Darth Vader. Well, that’s interesting … but not as much as your next month’s cell bill will be.

You’ve also just unwittingly subscribed to some dubious service that charges $9.95 every month.

As it turns out, that “free, fun service” is neither. Be wary of these bait-and-switch games. They tend to thrive on social sites.

2. Phishing Requests

“Somebody just put up these pictures of you drunk at this wild party! Check ’em out here!” Huh? Let me see that! Immediately, you click on the enclosed link, which takes you to your Twitter or Facebook login page. There, you enter your account info — and a cybercriminal now has your password, along with total control of your account.

How did this happen? Both the email and landing page were fake. That link you clicked took you to a page that only looked like your intended social site. It’s called phishing, and you’ve just been had. To prevent this, make sure your Internet security includes antiphishing defenses. Many freeware programs don’t include this essential protection.

1. Hidden URLs

Beware of blindly clicking on shortened URLs. You’ll see them everywhere on Twitter, but you never know where you’re going to go since the URL (“Uniform Resource Locator,” the Web address) hides the full location. Clicking on such a link could direct you to your intended site, or one that installs all sorts of malware on your computer.

URL shorteners can be quite useful. Just be aware of their potential pitfalls and make sure you have real-time protection against spyware and viruses.

Bottom line: Sites that attract a significant number of visitors are going to lure in a criminal element, too. If you take security precautions ahead of time, such as using antivirus and anti-spyware protection, you can defend yourself against these dangers and surf with confidence.

Best SOCIAL MEDIA JOB PLATFORM: https://wwwpaidsocialmediajobsonline.com


1. Step-by-Step Training

Yes, there are quite a lot of “information” within their platform which is arranged in a step-by-step manner.

So the good thing is that at least you’re getting something for your money.

Also, you’re only learning the “What” and “Why” instead of the most important “How”.

2. A Legit Business Model

Another good thing about Paid Social Media Jobs is that at least they are promoting a legitimate business model. This is unlike many scam products which only talk about business models that don’t work at all.

It’s true that social media marketing is getting more and more important for companies and brands. So the demand of social media managers is also rising.

If you have the skills and knowledge, being a social media manager can be a well-paid career.

But the most important thing here is that you need to have the skills companies need. So, it’s definitely not for everyone like PSMJ has claimed.

3. 60-Day Money-Back Guarantee

PSMJ is a ClickBank product so there’s a 60-day refund period. You can get your money back if you don’t like it. No further explanation needed.

Begin YOUR Exciting New
Social Media Manager Career TODAY!

Start getting paid to help businesses with their Facebook and Twitter accounts right away!

CLICK HERE to get started now!


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